Whether an event is live or virtual (or a hybrid/blended mix), we all know the pressure of getting it right on the day. However, there are ways to make life a little easier by ensuring content is pre-prepared & ready to broadcast.
Here in the UK, the return of live events, indoor or outdoor is continuously under discussion & scrutiny, but virtual experiences are the reliable option for the short to mid-term.
A Seamless Experience for All
At Evolution we are seeing more clients considering producing the content for their virtual events as a pre-recorded show. With many presenters being spread across multiple locations and sometimes the need to include specially created video segments, it makes sense to edit the whole thing as a single pre-recorded piece. However, the clever bit is to make it look live, or 'simulive', as it's now called.
How do we achieve this? Well presenters are prepped and guided through their presentation recordings which can be done in a number of different ways. If studio based we can cut between wide shots and close ups, make sure identical event identity graphics are in the background and that the handovers between each presenter are rehearsed and shot several times. That means that only the best takes are used for the final edit so any nerves, fluffed lines and stumbles can simply be edited out.
Another great reason to produce a simulive show can be if you need to create different language versions for a global audience. Allowing audiences to select their language preference at the start and have the subtitled translations throughout means no need for expensive and complicated simultaneous translation and broadcast.
Consistency, Control and Creativity
Knowing ahead of time that your whole presentation is done and dusted certainly gives both presenters and clients confidence that their meeting or event is going to look great. Consistent quality from session to session is managed in the edit, meaning you aren’t reliant on web cams, home set-ups and possible wifi hiccups. It also gives the opportunity to bring more creativity into play by using a variety of media including green screen, animation, music and graphics to deliver or support the content. The whole production then has the feel of a TV broadcast quality that keeps the audience more engaged throughout.
A Polished Delivery
While for many, presenting live is something they love and even thrive on, presenting to camera is not necessarily everyone’s cup of tea. Here at Evolution we are able to offer coaching to help presenters achieve the best results when filming, even if some people aren't in a studio. Pre-recording takes away the pressure to get it right on the night, plus you can be confident it is all ready and waiting to be broadcast. It removes some of the issues around live transmission as well, because even with the best in the world juggling multiple presenters in remote locations, they can still sometimes fall foul of home internet connections. A pre-recorded show means your best takes are in the can, edited together with great graphics, cutaways, video content and animation. Plus, as an added bonus, the whole show is already produced and packaged to share after the “simulive” broadcast or can be offered for on-demand viewing to avoid issues with time zones or audience availability.
There are also a number of ways to add interactivity and live elements into this as well. You can use a live host to link pre-recorded segments or hold a live Q&A at the end of the pre-recorded show for audience participation with your original presenters.