Working in the PR industry, I’ve been to many awards shows. However, the Milton Keynes Business Achievement Awards 2016 was particularly important to Jeanius, as we were shortlisted finalists.
It can be very easy to get caught up in the amazing ‘award show’ atmosphere and forget all about the time and effort that was spent making it such a seamless affair – something I’m definitely guilty of, especially when there’s free champagne available.
So in order to really get to grips with how much work goes into organising an awards event, I spent the day with the Evolution team during their preparation and set-up for MKBAA.
The day got off to an extremely early start, with the Evolution technical team already on site by 7am, armed head-to-toe with flight cases full of equipment.
Throughout the morning, the technical production team put together everything from the staging, lighting and PA speakers, to the projectors and three huge screens. After seven hours of physical hard work, the technical equipment was all in place and the venue was ready to be glamorised.
It was then the turn of the Evolution events team to get to work, decorating the room specifically to the client’s request and adding ‘evolution designed’ promo runners to every stair leading up to the room – two tasks I’m sure are overlooked by guests, but are time consuming for the team all the same and a vital contribution to the look of the event.
Everything must be complete two hours before the evening begins, allowing enough time for a run through with the band (playing live walk-up stings) and the celebrity host, actress Debra Stephenson.
At 6pm, guests started to arrive, but the work for the Evolution team didn’t stop there.
Throughout the evening, the technical production team ran the whole event ‘on the floor’, operating live cameras, sound, projection, lighting and follow spots – whilst Evolution’s event management team kept a watching eye over proceedings ‘at table’, to ensure the evening ran smoothly and exceeded expectations.
Once the event had come to an end, it was down to the team to take down all the equipment and leave the room exactly how they inherited it – empty. By 4am they were done!
For the Evolution operational team, this one awards evening saw them hard at work on-site for close to 24 hours, ensuring every last detail of the event was correct, in order to provide the best experience possible – and they were back at work at 9am the next day.
So next time you have an amazing experience at a corporate event, awards evening, or any other ‘do’, be sure to take into consideration the time and effort put into that event and you may start to see it through a whole new perspective. I definitely did!
Daisy Castle, PR Executive, Jeanius Consulting